Market volatility can drive investors to make hasty decisions that they later regret. So how do you avoid letting your emotions get the better of you? How can you remain calm, even as the market goes up and down like a rollercoaster? In this blog, we’ll explore the relationship between emotions and market volatility and offer some strategies for maintaining your composure even under difficult conditions.

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Feeling the Market 

The fact is, we don’t make financial decisions in a vacuum. As humans, we are inherently emotional creatures, and our emotions impact our decisions––whether we realize it or not. During periods of market volatility, emotions like fear and greed can significantly impact our actions.

Common Emotional Triggers

Emotional decision-making in investing can be triggered by numerous things:

  • Herd Mentality: The tendency to follow the crowd may drive some investors to buy high during market euphoria or sell low during a downturn.
  • Media Hype: Sensational news headlines can amplify fear or excitement, pushing investors to make quick, often irrational decisions. 
  • Poor Performance: A major drop in portfolio value can cause stress and anxiety, which may lead to panic selling. 

Take the Tesla stock mania, for example. During the early 2020s, Tesla’s stock price surged dramatically, driven by a combination of strong company performance and enthusiasm for electric vehicles. Many investors bought Tesla shares at very high valuations, believing that the stock would continue its meteoric rise.

While Tesla remains a strong company, their stock has experienced significant volatility over the past few years, with sharp drops that have led to substantial losses for latecomers who bought in at peak prices. 

This real-world example showcases the importance of not letting your emotions get the better of you when investing. It’s important to think rationally and long-term rather than letting your excitement take over and making financial decisions that could come back to haunt you. 

Strategies for Remaining Cool and Making Rational Decisions

We’re only human after all, and while it may be impossible to completely divorce our emotions from financial decision-making, there are a few tips you can follow to keep a cool head and focus on the bigger picture.

Develop a Solid Investment Plan Despite Market Volatility

Having a well-thought-out investment plan can act as a guiding light during turbulent times. Your plan should include:

  • Clear financial goals and objectives
  • Diversified asset allocation
  • Risk tolerance assessment 
  • Regular portfolio reviews and adjustments

By sticking to your plan, you’re less likely to be swayed by short-term market fluctuations. 

Embrace Continuous Education

Knowledge is power, especially when it comes to investing. Take time to develop a solid understanding of market principles, historical trends, and investment strategies. Only a third of adults are financially literate, highlighting the desperate need for improved, ongoing education. 

Focus on Fundamentals, Not Headlines

It’s never a good idea to react with haste, even if market conditions suddenly seem favorable. Avoid getting caught up in the sensationalism of financial news and headlines. Instead, focus on the fundamentals of your investments. Determine whether the companies or assets you own are still solid and show long-term growth potential. 

Remember that short-term market movements often have little to do with the underlying value of your investments. By concentrating on these fundamentals, you can make more informed decisions that are based on rational analysis rather than emotional reactions to market swings. 

Consider Cost-Dollar Averaging

Dollar-cost averaging is a strategy where you invest a fixed amount of money at regular intervals, regardless of market conditions. This approach helps reduce the impact of market volatility by averaging out the purchase price of your investments over time. It can serve as a rational voice amidst the chaos of changing market conditions.

Adopt a Long-Term Perspective

When we react emotionally, we’re only thinking of the here and now. We aren’t weighing the consequences of our actions, and this can lead to disastrous outcomes. However, by looking to the future and considering the long-term implications of our financial decisions, we can react with confidence and clarity.

Working with a financial advisor can be a great way to plan for the future and avoid short-term blunders. They can help you determine your ultimate goals and risk tolerance and help you develop a tailored roadmap for achieving financial success, both now and down the road.

Practice Mindfulness Amidst Market Volatility

It may not seem relevant or useful to investing, but practicing mindfulness techniques such as meditation and deep breathing exercises can help you stay grounded. By reducing stress and anxiety, you will be better positioned to make rational decisions.

Ride the Waves of Market Volatility With Ease

If there’s one thing that can be said about the stock market it’s that it’s always changing. You never really know what to expect, which is why it’s important to maintain emotional control and prepare for the unexpected. Don’t let your emotions toss you around––show them who’s boss and take control of your financial future. 

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PAST PERFORMANCE IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. All investments involve risk, including the loss of principal.